Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura - Revista ISTMO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura\" \/>\n<meta property=\"og:description\" content=\"La comunicaci\u00f3n es capaz de motivar percepciones y suscitar comportamientos, pero es indispensable que el emisor inspire confianza. Las instituciones que ofrecen servicios y bienes a las personas, deben dar cuenta de su identidad y misi\u00f3n. Una dif\u00edcil sinfon\u00eda que requiere diversos instrumentos y tempos, pero sobre todo, veracidad y coherencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista ISTMO\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-15T16:20:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T11:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/IS334_AltaDir_01_principal-300x159.jpg\" \/>\n<meta name=\"author\" content=\"Elena Guti\u00e9rrez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Guti\u00e9rrez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/\"},\"author\":{\"name\":\"Elena Guti\u00e9rrez\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/4eba07597686ed16442aedb41b92fabf\"},\"headline\":\"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura\",\"datePublished\":\"2014-10-15T16:20:52+00:00\",\"dateModified\":\"2023-11-08T11:08:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/\"},\"wordCount\":2834,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/istmo.mx\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/IS334_AltaDir_01_principal-300x159.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"empresa\",\"\u00e9tica\",\"istmo\",\"liderazgo\",\"Ovidio\",\"valores\"],\"articleSection\":[\"Alta Direcci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/\",\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/\",\"name\":\"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura - Revista ISTMO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/istmo.mx\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/IS334_AltaDir_01_principal-300x159.jpg\",\"datePublished\":\"2014-10-15T16:20:52+00:00\",\"dateModified\":\"2023-11-08T11:08:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/4eba07597686ed16442aedb41b92fabf\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/#primaryimage\",\"url\":\"https:\\\/\\\/istmo.mx\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/IS334_AltaDir_01_principal-300x159.jpg\",\"contentUrl\":\"https:\\\/\\\/istmo.mx\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/IS334_AltaDir_01_principal-300x159.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#website\",\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/\",\"name\":\"Revista ISTMO\",\"description\":\"Liderazgo con valores\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/4eba07597686ed16442aedb41b92fabf\",\"name\":\"Elena Guti\u00e9rrez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d42ef044a831d94de240845db708cb4849a2b771cfaac25775c673221d48f788?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d42ef044a831d94de240845db708cb4849a2b771cfaac25775c673221d48f788?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d42ef044a831d94de240845db708cb4849a2b771cfaac25775c673221d48f788?s=96&d=mm&r=g\",\"caption\":\"Elena Guti\u00e9rrez\"},\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/author\\\/elena-gutierrez\\\/\"}]}<\/script>\n","yoast_head_json":{"title":"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura - Revista ISTMO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/","og_locale":"es_MX","og_type":"article","og_title":"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura","og_description":"La comunicaci\u00f3n es capaz de motivar percepciones y suscitar comportamientos, pero es indispensable que el emisor inspire confianza. Las instituciones que ofrecen servicios y bienes a las personas, deben dar cuenta de su identidad y misi\u00f3n. Una dif\u00edcil sinfon\u00eda que requiere diversos instrumentos y tempos, pero sobre todo, veracidad y coherencia.","og_url":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/","og_site_name":"Revista ISTMO","article_published_time":"2014-10-15T16:20:52+00:00","article_modified_time":"2023-11-08T11:08:40+00:00","og_image":[{"url":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/IS334_AltaDir_01_principal-300x159.jpg","type":"","width":"","height":""}],"author":"Elena Guti\u00e9rrez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Guti\u00e9rrez","Tiempo de lectura":"14 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/#article","isPartOf":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/"},"author":{"name":"Elena Guti\u00e9rrez","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/4eba07597686ed16442aedb41b92fabf"},"headline":"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura","datePublished":"2014-10-15T16:20:52+00:00","dateModified":"2023-11-08T11:08:40+00:00","mainEntityOfPage":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/"},"wordCount":2834,"commentCount":0,"image":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/#primaryimage"},"thumbnailUrl":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/IS334_AltaDir_01_principal-300x159.jpg","keywords":["comunicaci\u00f3n","empresa","\u00e9tica","istmo","liderazgo","Ovidio","valores"],"articleSection":["Alta Direcci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/","url":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/","name":"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura - Revista ISTMO","isPartOf":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/#primaryimage"},"image":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/#primaryimage"},"thumbnailUrl":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/IS334_AltaDir_01_principal-300x159.jpg","datePublished":"2014-10-15T16:20:52+00:00","dateModified":"2023-11-08T11:08:40+00:00","author":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/4eba07597686ed16442aedb41b92fabf"},"breadcrumb":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/#primaryimage","url":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/IS334_AltaDir_01_principal-300x159.jpg","contentUrl":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/IS334_AltaDir_01_principal-300x159.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dim-id.com\/pruebaentradas2023\/"},{"@type":"ListItem","position":2,"name":"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura"}]},{"@type":"WebSite","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#website","url":"https:\/\/dim-id.com\/pruebaentradas2023\/","name":"Revista ISTMO","description":"Liderazgo con valores","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dim-id.com\/pruebaentradas2023\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/4eba07597686ed16442aedb41b92fabf","name":"Elena Guti\u00e9rrez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d42ef044a831d94de240845db708cb4849a2b771cfaac25775c673221d48f788?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d42ef044a831d94de240845db708cb4849a2b771cfaac25775c673221d48f788?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d42ef044a831d94de240845db708cb4849a2b771cfaac25775c673221d48f788?s=96&d=mm&r=g","caption":"Elena Guti\u00e9rrez"},"url":"https:\/\/dim-id.com\/pruebaentradas2023\/author\/elena-gutierrez\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts\/67798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/comments?post=67798"}],"version-history":[{"count":1,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts\/67798\/revisions"}],"predecessor-version":[{"id":2661720,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts\/67798\/revisions\/2661720"}],"wp:attachment":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/media?parent=67798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/categories?post=67798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/tags?post=67798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":67798,"date":"2014-10-15T10:20:52","date_gmt":"2014-10-15T16:20:52","guid":{"rendered":"http:\/\/istmo.mx\/?p=67798"},"modified":"2023-11-08T06:08:40","modified_gmt":"2023-11-08T11:08:40","slug":"comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura","status":"publish","type":"post","link":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/comunicacion-y-confianza-en-las-instituciones-una-dificil-partitura\/","title":{"rendered":"Comunicaci\u00f3n y confianza en las instituciones: una dif\u00edcil partitura"},"content":{"rendered":"