{"id":67746,"date":"2014-10-15T09:28:53","date_gmt":"2014-10-15T15:28:53","guid":{"rendered":"http:\/\/istmo.mx\/?p=67746"},"modified":"2023-11-08T06:03:48","modified_gmt":"2023-11-08T11:03:48","slug":"la-marca-del-editor","status":"publish","type":"post","link":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/","title":{"rendered":"La marca del editor"},"content":{"rendered":"<button class=\"simplefavorite-button has-count\" data-postid=\"67746\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Leer despu\u00e9s <i class=\"sf-icon-star-empty\"><\/i><span class=\"simplefavorite-button-count\" style=\"\">0<\/span><\/button><body><p><\/p>\n<div><a href=\"https:\/\/i0.wp.com\/istmo.mx\/wp-content\/uploads\/2014\/10\/10_lamarcadeleditor.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-67813\" title=\"10_lamarcadeleditor\" src=\"https:\/\/i0.wp.com\/istmo.mx\/wp-content\/uploads\/2014\/10\/10_lamarcadeleditor.jpg?resize=150%2C150&#038;ssl=1\" alt=\"\" width=\"150\" height=\"150\" loading=\"lazy\"><\/a>Roberto Calasso<\/div>\n<div>Anagrama. Barcelona 2014<\/div>\n<div>176 p\u00e1gs.<\/div>\n<p>Ensayista, novelista y director de la m\u00edtica editorial italiana Adelphi, fundada en 1962, Calasso reflexiona sobre el papel del editor en un mundo editorial sometido a cambios estructurales dr\u00e1sticos.<br>\n\u00abTodo verdadero editor compone, sin saberlo o a conciencia, un \u00fanico libro formado por todos los libros que publica\u00bb. Formar un cat\u00e1logo que perdure por encima de modas, fen\u00f3menos comerciales o a la tiran\u00eda de la actualidad, ha sido siempre su principal objetivo.<br>\nUna idea recorre los textos del volumen, y es que la misi\u00f3n del editor es publicar libros de los que est\u00e9 orgulloso, sabiendo que editar es un trabajo intelectual y artesanal cuyo presupuesto es \u00abla capacidad de dar forma a una pluralidad de libros como si fueran los cap\u00edtulos de un \u00fanico libro\u00bb. El editor crea la marca, el sello distintivo en donde ning\u00fan proceso ni lo que tiene que ver con la forma del libro (portada, dise\u00f1o, compaginaci\u00f3n, caracteres, papel, solapa\u2026) es irrelevante.<br>\nPero corren malos tiempos para los editores. Con el auge del libro electr\u00f3nico, el editor es \u00abun mero obst\u00e1culo, un pasaje intermedio del que nadie tiene ya necesidad\u00bb ahora lo sustituye un gerente.<br>\nAdolfo Torrecilla<br>\n\u00a0<br>\n\u00a0<br>\n\u00a0<\/p>\n<\/body><button class=\"simplefavorite-button has-count\" data-postid=\"67746\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Leer despu\u00e9s <i class=\"sf-icon-star-empty\"><\/i><span class=\"simplefavorite-button-count\" style=\"\">0<\/span><\/button>","protected":false},"excerpt":{"rendered":"<p>Roberto Calasso<br \/>\nAnagrama. Barcelona 2014<br \/>\n176 p\u00e1gs.<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[421],"tags":[855,856,109,280,110,198,323,857,111],"class_list":["post-67746","post","type-post","status-publish","format-standard","hentry","category-el_buen_vicio","tag-calasso","tag-editorial-2","tag-empresa","tag-etica","tag-istmo","tag-liderazgo","tag-ovidio","tag-seduccion","tag-valores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La marca del editor - Revista ISTMO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marca del editor\" \/>\n<meta property=\"og:description\" content=\"Roberto Calasso Anagrama. Barcelona 2014 176 p\u00e1gs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista ISTMO\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-15T15:28:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T11:03:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/10_lamarcadeleditor.jpg\" \/>\n<meta name=\"author\" content=\"ACEPRENSA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ACEPRENSA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/\"},\"author\":{\"name\":\"ACEPRENSA\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/26ae3ead268ad9df8908fe3d2f8cab95\"},\"headline\":\"La marca del editor\",\"datePublished\":\"2014-10-15T15:28:53+00:00\",\"dateModified\":\"2023-11-08T11:03:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/\"},\"wordCount\":215,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/istmo.mx\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/10_lamarcadeleditor.jpg\",\"keywords\":[\"Calasso\",\"editorial\",\"empresa\",\"\u00e9tica\",\"istmo\",\"liderazgo\",\"Ovidio\",\"seducci\u00f3n\",\"valores\"],\"articleSection\":[\"El buen vicio\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/\",\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/\",\"name\":\"La marca del editor - Revista ISTMO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/istmo.mx\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/10_lamarcadeleditor.jpg\",\"datePublished\":\"2014-10-15T15:28:53+00:00\",\"dateModified\":\"2023-11-08T11:03:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/26ae3ead268ad9df8908fe3d2f8cab95\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/istmo.mx\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/10_lamarcadeleditor.jpg\",\"contentUrl\":\"https:\\\/\\\/istmo.mx\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/10_lamarcadeleditor.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2014\\\/10\\\/15\\\/la-marca-del-editor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La marca del editor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#website\",\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/\",\"name\":\"Revista ISTMO\",\"description\":\"Liderazgo con valores\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/26ae3ead268ad9df8908fe3d2f8cab95\",\"name\":\"ACEPRENSA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f856328b386e0500d934c667fcdbfde30a38d7b2814f241041b8184b715be6b3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f856328b386e0500d934c667fcdbfde30a38d7b2814f241041b8184b715be6b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f856328b386e0500d934c667fcdbfde30a38d7b2814f241041b8184b715be6b3?s=96&d=mm&r=g\",\"caption\":\"ACEPRENSA\"},\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/author\\\/aceprensa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La marca del editor - Revista ISTMO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/","og_locale":"es_MX","og_type":"article","og_title":"La marca del editor","og_description":"Roberto Calasso Anagrama. Barcelona 2014 176 p\u00e1gs.","og_url":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/","og_site_name":"Revista ISTMO","article_published_time":"2014-10-15T15:28:53+00:00","article_modified_time":"2023-11-08T11:03:48+00:00","og_image":[{"url":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/10_lamarcadeleditor.jpg","type":"","width":"","height":""}],"author":"ACEPRENSA","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ACEPRENSA","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/#article","isPartOf":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/"},"author":{"name":"ACEPRENSA","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/26ae3ead268ad9df8908fe3d2f8cab95"},"headline":"La marca del editor","datePublished":"2014-10-15T15:28:53+00:00","dateModified":"2023-11-08T11:03:48+00:00","mainEntityOfPage":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/"},"wordCount":215,"commentCount":0,"image":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/#primaryimage"},"thumbnailUrl":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/10_lamarcadeleditor.jpg","keywords":["Calasso","editorial","empresa","\u00e9tica","istmo","liderazgo","Ovidio","seducci\u00f3n","valores"],"articleSection":["El buen vicio"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/","url":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/","name":"La marca del editor - Revista ISTMO","isPartOf":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/#primaryimage"},"image":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/#primaryimage"},"thumbnailUrl":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/10_lamarcadeleditor.jpg","datePublished":"2014-10-15T15:28:53+00:00","dateModified":"2023-11-08T11:03:48+00:00","author":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/26ae3ead268ad9df8908fe3d2f8cab95"},"breadcrumb":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/#primaryimage","url":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/10_lamarcadeleditor.jpg","contentUrl":"https:\/\/istmo.mx\/wp-content\/uploads\/2014\/10\/10_lamarcadeleditor.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2014\/10\/15\/la-marca-del-editor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dim-id.com\/pruebaentradas2023\/"},{"@type":"ListItem","position":2,"name":"La marca del editor"}]},{"@type":"WebSite","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#website","url":"https:\/\/dim-id.com\/pruebaentradas2023\/","name":"Revista ISTMO","description":"Liderazgo con valores","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dim-id.com\/pruebaentradas2023\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/26ae3ead268ad9df8908fe3d2f8cab95","name":"ACEPRENSA","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f856328b386e0500d934c667fcdbfde30a38d7b2814f241041b8184b715be6b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f856328b386e0500d934c667fcdbfde30a38d7b2814f241041b8184b715be6b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f856328b386e0500d934c667fcdbfde30a38d7b2814f241041b8184b715be6b3?s=96&d=mm&r=g","caption":"ACEPRENSA"},"url":"https:\/\/dim-id.com\/pruebaentradas2023\/author\/aceprensa\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts\/67746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/comments?post=67746"}],"version-history":[{"count":1,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts\/67746\/revisions"}],"predecessor-version":[{"id":2661207,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts\/67746\/revisions\/2661207"}],"wp:attachment":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/media?parent=67746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/categories?post=67746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/tags?post=67746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}