El valor de la marca en tiempos dif\u00edciles - Revista ISTMO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor de la marca en tiempos dif\u00edciles\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo es posible que las marcas sean tan complicadas y escurridizas, mitad reales y mitad virtuales, y al mismo tiempo valgan tanto dinero? Uno de los activos m\u00e1s valiosos para las compa\u00f1\u00edas, que tiene la facultad de crear una ventaja competitiva real y sostenible, diferenciar e impulsar el crecimiento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista ISTMO\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-22T18:02:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/192.100.230.75\/wp-content\/uploads\/2010\/03\/AltDir_2a.jpg\" \/>\n<meta name=\"author\" content=\"Revista ISTMO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revista ISTMO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/\"},\"author\":{\"name\":\"Revista ISTMO\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/4bb4e04f79b564f5bc9b544cc9b69c60\"},\"headline\":\"El valor de la marca en tiempos dif\u00edciles\",\"datePublished\":\"2010-03-22T18:02:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/\"},\"wordCount\":1694,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/192.100.230.75\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/AltDir_2a.jpg\",\"keywords\":[\"307\",\"empresa\",\"istmo\",\"valores\"],\"articleSection\":[\"Alta Direcci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/\",\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/\",\"name\":\"El valor de la marca en tiempos dif\u00edciles - Revista ISTMO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/192.100.230.75\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/AltDir_2a.jpg\",\"datePublished\":\"2010-03-22T18:02:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/4bb4e04f79b564f5bc9b544cc9b69c60\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/#primaryimage\",\"url\":\"http:\\\/\\\/192.100.230.75\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/AltDir_2a.jpg\",\"contentUrl\":\"http:\\\/\\\/192.100.230.75\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/AltDir_2a.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/2010\\\/03\\\/22\\\/el-valor-de-la-marca-en-tiempos-dificiles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El valor de la marca en tiempos dif\u00edciles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#website\",\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/\",\"name\":\"Revista ISTMO\",\"description\":\"Liderazgo con valores\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/#\\\/schema\\\/person\\\/4bb4e04f79b564f5bc9b544cc9b69c60\",\"name\":\"Revista ISTMO\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/856774a17a74f8f46348ed31f3e07a2801c5380414b0aaaa7109d0c2b708d1a5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/856774a17a74f8f46348ed31f3e07a2801c5380414b0aaaa7109d0c2b708d1a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/856774a17a74f8f46348ed31f3e07a2801c5380414b0aaaa7109d0c2b708d1a5?s=96&d=mm&r=g\",\"caption\":\"Revista ISTMO\"},\"sameAs\":[\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\"],\"url\":\"https:\\\/\\\/dim-id.com\\\/pruebaentradas2023\\\/author\\\/admin\\\/\"}]}<\/script>\n","yoast_head_json":{"title":"El valor de la marca en tiempos dif\u00edciles - Revista ISTMO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/","og_locale":"es_MX","og_type":"article","og_title":"El valor de la marca en tiempos dif\u00edciles","og_description":"\u00bfC\u00f3mo es posible que las marcas sean tan complicadas y escurridizas, mitad reales y mitad virtuales, y al mismo tiempo valgan tanto dinero? Uno de los activos m\u00e1s valiosos para las compa\u00f1\u00edas, que tiene la facultad de crear una ventaja competitiva real y sostenible, diferenciar e impulsar el crecimiento.","og_url":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/","og_site_name":"Revista ISTMO","article_published_time":"2010-03-22T18:02:27+00:00","og_image":[{"url":"http:\/\/192.100.230.75\/wp-content\/uploads\/2010\/03\/AltDir_2a.jpg","type":"","width":"","height":""}],"author":"Revista ISTMO","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Revista ISTMO","Tiempo de lectura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/#article","isPartOf":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/"},"author":{"name":"Revista ISTMO","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/4bb4e04f79b564f5bc9b544cc9b69c60"},"headline":"El valor de la marca en tiempos dif\u00edciles","datePublished":"2010-03-22T18:02:27+00:00","mainEntityOfPage":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/"},"wordCount":1694,"commentCount":0,"image":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/#primaryimage"},"thumbnailUrl":"http:\/\/192.100.230.75\/wp-content\/uploads\/2010\/03\/AltDir_2a.jpg","keywords":["307","empresa","istmo","valores"],"articleSection":["Alta Direcci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/","url":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/","name":"El valor de la marca en tiempos dif\u00edciles - Revista ISTMO","isPartOf":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/#primaryimage"},"image":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/#primaryimage"},"thumbnailUrl":"http:\/\/192.100.230.75\/wp-content\/uploads\/2010\/03\/AltDir_2a.jpg","datePublished":"2010-03-22T18:02:27+00:00","author":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/4bb4e04f79b564f5bc9b544cc9b69c60"},"breadcrumb":{"@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/#primaryimage","url":"http:\/\/192.100.230.75\/wp-content\/uploads\/2010\/03\/AltDir_2a.jpg","contentUrl":"http:\/\/192.100.230.75\/wp-content\/uploads\/2010\/03\/AltDir_2a.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dim-id.com\/pruebaentradas2023\/"},{"@type":"ListItem","position":2,"name":"El valor de la marca en tiempos dif\u00edciles"}]},{"@type":"WebSite","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#website","url":"https:\/\/dim-id.com\/pruebaentradas2023\/","name":"Revista ISTMO","description":"Liderazgo con valores","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dim-id.com\/pruebaentradas2023\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/dim-id.com\/pruebaentradas2023\/#\/schema\/person\/4bb4e04f79b564f5bc9b544cc9b69c60","name":"Revista ISTMO","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/856774a17a74f8f46348ed31f3e07a2801c5380414b0aaaa7109d0c2b708d1a5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/856774a17a74f8f46348ed31f3e07a2801c5380414b0aaaa7109d0c2b708d1a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/856774a17a74f8f46348ed31f3e07a2801c5380414b0aaaa7109d0c2b708d1a5?s=96&d=mm&r=g","caption":"Revista ISTMO"},"sameAs":["https:\/\/dim-id.com\/pruebaentradas2023"],"url":"https:\/\/dim-id.com\/pruebaentradas2023\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts\/57301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/comments?post=57301"}],"version-history":[{"count":0,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/posts\/57301\/revisions"}],"wp:attachment":[{"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/media?parent=57301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/categories?post=57301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dim-id.com\/pruebaentradas2023\/wp-json\/wp\/v2\/tags?post=57301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":57301,"date":"2010-03-22T13:02:27","date_gmt":"2010-03-22T18:02:27","guid":{"rendered":"http:\/\/192.100.230.75\/?p=57301"},"modified":"2010-03-22T13:02:27","modified_gmt":"2010-03-22T18:02:27","slug":"el-valor-de-la-marca-en-tiempos-dificiles","status":"publish","type":"post","link":"https:\/\/dim-id.com\/pruebaentradas2023\/2010\/03\/22\/el-valor-de-la-marca-en-tiempos-dificiles\/","title":{"rendered":"El valor de la marca en tiempos dif\u00edciles"},"content":{"rendered":"