{"id":54850,"date":"2003-01-01T14:06:53","date_gmt":"2003-01-01T19:06:53","guid":{"rendered":"http:\/\/192.100.230.75\/?p=54850"},"modified":"2023-11-04T17:45:30","modified_gmt":"2023-11-04T22:45:30","slug":"el-provocador","status":"publish","type":"post","link":"https:\/\/dim-id.com\/pruebaentradas2023\/2003\/01\/01\/el-provocador\/","title":{"rendered":"El provocador"},"content":{"rendered":"<button class=\"simplefavorite-button has-count\" data-postid=\"54850\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Leer despu\u00e9s <i class=\"sf-icon-star-empty\"><\/i><span class=\"simplefavorite-button-count\" style=\"\">0<\/span><\/button><body><p>La savia popular da cuenta de la conveniencia de trabajar en equipo: \u00abla uni\u00f3n hace la fuerza\u00bb, \u00abes f\u00e1cil quebrar una varita de madera pero no cien\u00bb, \u00abdos cabezas piensan m\u00e1s que una\u00bb Para quienes dirigen el mundo de los negocios, esa verdad no es menos cierta. A veces, sin embargo, no se lleva a la pr\u00e1ctica.<br>\nMuchos directores olvidan que las personas son la pieza fundamental de su empresa, alejan su mirada de la comunicaci\u00f3n frecuente con sus empleados y clientes, para dirigirla al producto y a la indiferencia respecto de los dem\u00e1s.<br>\nPara Larry Weber, profesor del Tecnol\u00f3gico de Massachusetts, la actualidad de los negocios exige nuevos l\u00edderes, capaces de reconvertir el estilo de mando en la empresa. Su propuesta, reunida en el presente libro, se basa en oponer dos tipos de director general vs. provocador y desempolvar la primac\u00eda de la persona en todo negocio.<br>\n\u00abLos provocadores dice les dan poder a sus empleados; los generales establecen jerarqu\u00edas mediante el mando y el control\u00bb. Para los primeros, el centro de la compa\u00f1\u00eda es el cliente, para los segundos, el producto.<br>\nNo se trata de un libro m\u00e1s sobre liderazgo. El provocador rescata la dimensi\u00f3n personal de quienes forman la empresa Weber las llama \u00abcomunidades\u00bb y la funci\u00f3n de la tecnolog\u00eda en servicio de la comunicaci\u00f3n entre los miembros que las componen.<br>\nA lo largo del libro, el autor va delineando las caracter\u00edsticas del provocador, mediante casos reales de directores que han sabido consolidar una comunidad a partir de sus empresas.<br>\nWeber resalta la importancia de que el director mantenga una relaci\u00f3n estrecha con el entorno de la empresa, la misi\u00f3n del provocador ser\u00e1 crear comunidades \u00aba trav\u00e9s de m\u00faltiples canales, de esta manera proporcionan a sus constituyentes un medio para comunicarse con la compa\u00f1\u00eda y entre ellos\u00bb.<br>\nEn este sentido, la mercadotecnia es fuente y receptora de innovaciones. Al mantener canales abiertos de informaci\u00f3n con clientes, la empresa cumple dos objetivos fundamentales: crecimiento innovador al escuchar sugerencias externas y la comunicaci\u00f3n constante con los clientes.<br>\n\u00abCuando un negocio presenta sus ideas clara y sopesadamente a trav\u00e9s de todos los medios de contacto que tiene con sus clientes, permite que los clientes mismos sean innovadores y formen parte del proceso innovador de la empresa. Este proceso puede, de hecho, encaminar a la compa\u00f1\u00eda hacia nuevos negocios\u00bb.<br>\nLa apuesta final del libro es por las personas, sean clientes o empleados, porque todos forman una comunidad: \u00abpara que los l\u00edderes puedan hacer crecer sus compa\u00f1\u00edas tendr\u00e1n que enfrentarse al reto quiz\u00e1 el m\u00e1s dif\u00edcil de todos de encontrar a las mejores personas. Los l\u00edderes pueden tener todas las ideas del mundo, pueden crear los entornos innovadores, estimulantes y exitosos, pueden ser educadores, animadores y gu\u00edas, pero si no logran reclutar y conservar a los buenos elementos, no podr\u00e1n hacer crecer sus negocios\u00bb.<\/p>\n<div><strong><br>\n<\/strong><\/div>\n<\/body><button class=\"simplefavorite-button has-count\" data-postid=\"54850\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Leer despu\u00e9s <i class=\"sf-icon-star-empty\"><\/i><span class=\"simplefavorite-button-count\" style=\"\">0<\/span><\/button>","protected":false},"excerpt":{"rendered":"<p>Larry Weber<br \/>\nAguilar. M\u00e9xico, 2002. 313 p\u00e1gs.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2568],"tags":[82],"class_list":["post-54850","post","type-post","status-publish","format-standard","hentry","category-biblioteca_empresarial","tag-ejemplar_264"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El provocador - Revista ISTMO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dim-id.com\/pruebaentradas2023\/2003\/01\/01\/el-provocador\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El provocador\" \/>\n<meta property=\"og:description\" content=\"Larry Weber Aguilar. 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