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IDEAS EN TORMENTA<\/span>
\nJos\u00e9 Luis Ortiz Garza<\/span>
\nEnsayo<\/span>
\nEdiciones Ruz. <\/span><\/div>\n

M\u00e9xico, 2007. <\/span><\/div>\n

315 p\u00e1gs.<\/span><\/div>\n

\n<\/span><\/div>\n

El inter\u00e9s por descubrir cu\u00e1ndo y c\u00f3mo comenz\u00f3 el estudio \u00abcient\u00edfico\u00bb de la opini\u00f3n p\u00fablica en nuestro pa\u00eds, es uno de tantos temas de la comunicolog\u00eda mexicana que falta precisar. Jos\u00e9 Luis Ortiz vincula tales interrogantes a su investigaci\u00f3n y realiza un an\u00e1lisis \u00abde efectos\u00bb desde el punto de vista del receptor. Basa su estudio en gran cantidad de fuentes originales que le permiten entender la evoluci\u00f3n de los sentimientos y actitudes de los mexicanos entre 1939 y 1945.
\nEl libro no pretende contar la historia de la Segunda Guerra Mundial, sino describir en algunos episodios el impacto que tuvieron los sucesos b\u00e9licos en el p\u00fablico mexicano. Ofrece una visi\u00f3n para comprender los cambios individuales y sociales que resultaron de un mismo acontecimiento y analiza el uso que se le dio a las instituciones comunicativas para crear tensi\u00f3n social como instrumento de influencia ideol\u00f3gica.
\nLeerlo es conocer no s\u00f3lo el efecto de los medios en las audiencias, sino profundizar en la interacci\u00f3n que existe entre ambos y entender la percepci\u00f3n del mexicano, quien adopt\u00f3 diversas posturas al enfrentarse a la incertidumbre, ignorancia, paranoia, miedo e indiferencia, entre otros estados psicol\u00f3gicos.
\n<\/span>
\n $\"\"$ <\/div>\n<\/div>\n

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