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Comunicaci\u00f3n en los valores<\/span>
\nEduardo Garza Cu\u00e9llar<\/span>
\n <\/span> Ediciones Coyoac\u00e1n. M\u00e9xico. 1994, 136 p\u00e1gs.<\/span><\/div>\n

\n<\/span><\/div>\n

El valor, los valores, forman una dimensi\u00f3n de la que se habla constantemente, es tan cercana a todos que, parad\u00f3jicamente, se vuelve poco evidente. Los valores se confunden, se diluyen, se amplian o estrechan al gusto de cada corriente o incluso, de cada persona.
\nEduardo Garza, como estudioso de la comunicaci\u00f3n, se topa con la estrecha relaci\u00f3n existente e intenta en este volumen aclarar unas cuantas caracter\u00edsticas de los valores, no como resultado de su reflexi\u00f3n personal, sino como fruto del an\u00e1lisis hist\u00f3rico-filos\u00f3fico y de un interesante estudio comparativo de las principales posturas axiol\u00f3gicas.
\nAfirma que la comunicaci\u00f3n es una puesta en com\u00fan de bienes, en un proceso bidireccional, libre y plural, que para darse requiere criterios transindividuales que posibiliten el encuentro. Estos criterios son precisamente los valores, cita a Ren\u00e9 Simon y afirma con \u00e9l: \u201cSiendo transindividual, el valor es comunicable; digamos mejor que es el lugar de toda comunicaci\u00f3n\u201d.
\nEl ensayo escrito en tono coloquial, a la vez que hace una an\u00e1lisis conceptual de la comunicaci\u00f3n humana, lo enriquece con referencias a temas existenciales que nos ata\u00f1en en el d\u00eda a d\u00eda, como el amor, la sexualidad, la maldad, el silencio o el sentido del humor. Refleja en buena parte el pensamiento del profesor Miguel Mansur quien dirigi\u00f3 la elaboraci\u00f3n de este texto.
\n<\/span>
\n $\"\"$ <\/div>\n<\/div>\n

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