Timespeople, la red social del NYTimes - Revista ISTMO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dim-id.com\/pruebaentradas2023\/2008\/09\/01\/timespeople-la-red-social-del-nytimes\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Timespeople, la red social del NYTimes\" \/>\n<meta property=\"og:description\" content=\"Leer despu\u00e9s 0Estrategia para atraer publicidad Desde hace tiempo, los diarios norteamericanos buscan la clave que les permita salir de la crisis que atraviesa su negocio. Las ventas y la publicidad caen. Los ingresos por anuncios bajaron casi 8% en 2007 y 12% en lo que va del a\u00f1o. Muchos estudiosos ven claro que la soluci\u00f3n ha de buscarse en la convergencia de los medios impresos con la tecnolog\u00eda on-line. Las estad\u00edsticas muestran que la publicidad no acaba de entrar en el mercado de internet: las marcas no creen en su eficacia y destinan sus inversiones a otros sitios m\u00e1s especializados o a los buscadores. La l\u00f3gica de las redes sociales s\u00ed tiene atractivo para la publicidad. El usuario retrata su perfil y su modus operandi de navegaci\u00f3n por la red. De este modo, se convierte en objetivo perfecto para las marcas. El New York Times busca fabricar un anzuelo para los pescadores, es decir, los anunciantes. TimesPeople (red social del peri\u00f3dico), se presenta con una peque\u00f1a barra de navegaci\u00f3n que carga al comienzo de cada p\u00e1gina y con un perfil personal donde figuran los contenidos recomendados por el usuario y los seleccionados por sus contactos. Al ser un sitio reservado a los suscriptores de nytimes.com, el prestigio de la marca se contagia a la red social y da a sus usuarios un toque de distinci\u00f3n. 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