La estrategia de negocio aterrizada en refranes populares - Revista ISTMO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dim-id.com\/pruebaentradas2023\/2001\/05\/27\/la_estrategia_de_negocio_aterrizada_en_refranes_populares\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La estrategia de negocio aterrizada en refranes populares\" \/>\n<meta property=\"og:description\" content=\"Juan Grau y Enrique Taracena IPADE-CECSA. M\u00e9xico, 2000, 137 p\u00e1gs. Aunque la empresa es cosa seria, el presente libro* nos recuerda que «ni tanto que queme al santo ni tanto que no lo alumbre». Para que los directivos se «rasquen con sus propias uñas» y no «den tanto brinco estando el suelo tan parejo», van estos consejos de estrategia, escritos por «quienes tienen los pelos de la burra en la mano». Reseña de Carlos Ruiz González, profesor y Jefe del Área de Política de Empresa en el IPADE. (IPADE-CECSA. 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